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May 03, 2024
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HCAD 6213 - Health Care Marketing and Strategic Planning This course provides students with a thorough understanding of the principles and concepts of health care marketing. Essential elements of marketing are discussed in detail to assist students in applying this knowledge in today’s dynamic health care environment. This is coupled with providing students with the opportunity to investigate the strategic management function within health care organizations. Class 3. Prerequisite(s): HCAD 6103 .
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