MKTG 4503 - Marketing Research

This course studies the role of market research in the business organization, examining the approaches and methods of research employed by marketing managers to solve marketing problems. Theory and application of such topics as problem identification, research design, measurement, survey development, data collection, data analysis, marketing ethics, and report presentations are covered. Marketing research projects involving real companies are used in this course. Class 3. Prerequisite(s): MKTG 2503, and MATH 1423 with a grade of C or higher.