2020-2021 Official University Academic Catalog 
    
    May 28, 2020  
2020-2021 Official University Academic Catalog

Bachelor of Business Administration - Marketing Major (BBMK)


Marketing is essential to the success of every organization, both public and private, and the quality of that marketing often determines a business’s success or failure.  This is true for financial institutions, retailers, government departments, e-businesses or charity organizations.  Each entity needs good marketing to succeed.  By earning a marketing degree, you can influence business by building strong brands, capturing marketing insights and performance, connecting with customers, delivering and communicating value, developing marketing strategies and plans, shaping market offerings and much more.  The foundations of Christian faith are fully integrated into the business courses which uniquely equips our graduates to incorporate ethics and service in their responsibilities, which traits are very attractive to employers.

REQUIRED BUSINESS COURSES FOR THE BBMK


Theology and Vocation Courses (12 Hours)


General Electives Courses (15 hours)


Total Credit Hours: 121