2018-2019 Official University Catalog 
    
    Nov 21, 2018  
2018-2019 Official University Catalog

Bachelor of Business Administration - Marketing Major (BBMK)


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Marketing is essential to the success of every organization, both public and private, and the quality of that marketing often determines a business’s success or failure.  This is true for financial institutions, retailers, government departments, e-businesses or charity organizations.  Each entity needs good marketing to succeed.  By earning a marketing degree, you can influence business by building strong brands, capturing marketing insights and performance, connecting with customers, delivering and communicating value, developing marketing strategies and plans, shaping market offerings and much more.  The foundations of Christian faith are fully integrated into the business courses which uniquely equips our graduates to incorporate ethics and service in their responsibilities, which traits are very attractive to employers.

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